Sarama Shehmir, S. , Nazar, M. , Zaveri, A.A., Sami , N. , Mashood, R. , Faisal , N., Waqas, A. and Naeem, R. 2024. Enhancing the Shopping Experience in E-Commerce: A Path to Improvement – Buy the Best. Bulletin of Social Informatics Theory and Application. 8, 1 (May 2024), 152–164. DOI:https://doi.org/10.31763/businta.v8i1.680.