Sarama Shehmir, Sarama, Mobeen Nazar, Ayesha Anees Zaveri, Naveera Sami, Ramsha Mashood, Nabiha Faisal, Abdul Waqas, and Rimsha Naeem. 2024. “Enhancing the Shopping Experience in E-Commerce: A Path to Improvement – Buy the Best”. Bulletin of Social Informatics Theory and Application 8 (1):152-64. https://doi.org/10.31763/businta.v8i1.680.