Sarama Shehmir, S. ., M. . Nazar, A. A. Zaveri, N. . Sami, R. . Mashood, N. Faisal, A. . Waqas, and R. . Naeem. “Enhancing the Shopping Experience in E-Commerce: A Path to Improvement – Buy the Best”. Bulletin of Social Informatics Theory and Application, vol. 8, no. 1, May 2024, pp. 152-64, doi:10.31763/businta.v8i1.680.