Design and Implementation of Augmented Reality-Based Housing Promotion Media for Cipta Bangun Khatulistiwa Ltd.

Abstract

Information media continues to evolve with the advancement of time. It is needed at all times because through information media, people can access various types of current and emerging information, as well as exchange ideas and interact with one another. Numerous technologies have been developed to support the dissemination of information, one of which is Augmented Reality (AR). Augmented Reality (AR) can be defined as an environment that merges two realms: the virtual world and the real world. AR allows information to be embedded into the virtual world and displayed in the real-world using markers or barcodes via smartphones or other devices. Augmented Reality (AR) has been widely implemented across various sectors, one of which is promotional media. In the business world, AR can serve as a powerful promotional tool. Therefore, with the advancement of Augmented Reality (AR) technology, a promotional media application was developed using AR for the housing brochures of Cipta Bangun Khatulistiwa Ltd. This AR-based promotional media is expected to assist current and prospective consumers in gaining a more realistic view of Cipta Bangun Khatulistiwa Ltd. housing details through specially designed brochures, without the need to travel to the development site, which is relatively far from the city center. From the results of the system test, 80% mastery and very good assessment were obtained.